For ice cream shops
A stamp card for ice cream shops
An ice cream shop is seasonal: customers vanish in autumn and have to be found again in spring. Those who collected with you last year, you can reach with a message this year.
- No app for your customers
- No card required
- A free plan that never expires
Sound familiar?
Where the paper card lets an ice cream shop down
Three familiar situations, and how Loyaltee solves them.
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The problem
The card is lost over the winter
With LoyalteeThe digital card stays on the phone, and stamps don't expire by default, so in spring customers carry on where they stopped in autumn.
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The problem
In spring you can't reach anyone
With LoyalteeWith a campaign started by hand you can message everyone who agreed. On a card saved in Google Wallet it arrives as a free notification.
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The problem
Long queues in summer
With LoyalteeScanning the card takes a few seconds, and with an NFC-capable Android phone it's a single tap.
Reward ideas
Rewards they come back for
A programme can have several rewards, small and large: a free item, a percentage or fixed amount off, or a gift that only a campaign gives.
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for 10 stampsFree item
A free scoop
It comes at the end of the card, and the customer sees on their card how many stamps are still missing.
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for 5 stampsFree item
A free cone
A smaller reward halfway along the card, so the second ice cream has something at stake too.
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15% for 8 stampsPercentage discount
Money off tubs
A percentage off a tub to take home.
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Given by a campaignCampaign only
A free topping for their birthday
Only the birthday campaign gives it, redeemable for 30 days.
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Given by a campaignCampaign only
A free scoop to open the season
Only the manual spring campaign gives it; it isn't on the rewards list.
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+1 For every successful referralReferral bonus
A bonus stamp for a referral
When the customer's friend makes a first purchase, the referrer gets a stamp.
Campaigns
Campaign ideas for ice cream shops
Automatic campaigns are set up once, then run on their own: they watch what happens with each customer and reach out at the right moment.
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Manual campaign
Season-opening message
- You start it in spring, with one tap
- Everyone who agreed receives it
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Automatic
Welcome stamp
- The customer joins
- They get a stamp straight away
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Automatic
Birthday topping
- The customer's birthday comes round
- They get a free topping, redeemable for 30 days
How the message reaches your customer
The system picks on its own which channel reaches the customer.
- Google Wallet notificationShows up on the customer's lock screen if they saved the card.
- EmailStraight to their inbox, under your shop's name.
- SMSA short text message, straight to their phone.
Earn rules
Rules don't send anything: they decide what earns how many stamps or points.
- A stamp per scoop You tie the rule to the scoop product: two scoops earn two stamps, a soft drink earns none.
- Daily maximum A customer can get at most three stamps a day, so the card doesn't fill up in a single afternoon.
- Double stamps on weekdays A rule for weekdays only, with double stamps, so the queue isn't only at the weekend.
- Launching a seasonal flavour A rule tied to one product, with a start and an end date: the new flavour earns double stamps in its first week.
Launch your ice cream shop's stamp card today
Two minutes to sign up, no card required.
How it works
Three steps, and the stamps start adding up
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Put up the QR code
The poster is made for you, rewards included. Print it and put it on the counter.
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The customer joins
They scan it, enter their e-mail address, and the card is on their phone. No app, no password.
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One tap at the counter
Staff scan the card with their own phone and add the stamp. No expensive hardware.
Do stamps survive the winter?
Yes, unless you set an expiry. Stamps don't expire by default, so in spring the customer carries on where they stopped in autumn.
Do two scoops earn two stamps?
If you tie the stamp to the scoop product, yes: it follows the number in the basket. If every purchase is one stamp, then one.
How do I reach last year's customers in spring?
With a campaign started by hand you can message everyone who agreed. On a card saved in Google Wallet it arrives as a free notification.
How many stamps should an ice cream card have?
Because a customer often buys several scoops at once, a 10-stamp card with a daily limit is a good start. You can change the card's length at any time.
Do I need a till system or new hardware?
No. A phone or a tablet at the counter is enough: you scan the customer's card and record the products, or just the total. Your till stays as it is.
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