For bakeries
A loyalty card for bakeries
People come to a bakery every day, but in a hurry. Scanning the card takes a few seconds, and the customer doesn't have to download anything.
- No app for your customers
- No card required
- A free plan that never expires
Sound familiar?
Where the paper card lets a bakery down
Three familiar situations, and how Loyaltee solves them.
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The problem
Everyone is in a hurry in the morning
With LoyalteeStaff scan the customer's card and the stamp is already there. With an NFC-capable Android phone, it's a single tap.
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The problem
A stamp for a single roll?
With LoyalteeYou can set a minimum amount below which no stamp is given, or tie the stamp to a product category.
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The problem
You don't know who your regulars are
With LoyalteeThe customer list shows how often each person comes, and who has stayed away lately.
Reward ideas
Rewards they come back for
A programme can have several rewards, small and large: a free item, a percentage or fixed amount off, or a gift that only a campaign gives.
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for 8 stampsFree item
A free pastry
It comes at the end of the card: a cinnamon roll or a croissant, whichever you choose.
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for 4 stampsFree item
A free coffee with breakfast
A smaller reward halfway along the card.
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20% for 6 stampsPercentage discount
Money off bread
A percentage discount, which is worth most to a regular customer.
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1 000 Ft for 8 stampsFixed amount off
Money off a cake order
A fixed amount off, redeemed by the customer from the stamps collected.
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Given by a campaignCampaign only
A birthday scone
Only the birthday campaign gives it; it isn't on the rewards list.
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+1 For every successful referralReferral bonus
A bonus stamp for a referral
When the customer's friend makes a first purchase, the referrer gets a stamp.
Campaigns
Campaign ideas for bakeries
Automatic campaigns are set up once, then run on their own: they watch what happens with each customer and reach out at the right moment.
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Automatic
Someone who hasn't been in for two weeks
- Hasn't bought anything for 14 days
- They get a gift to redeem on their next purchase
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Automatic
A reward on the 20th purchase
- Their 20th purchase with you
- A gift is credited by itself
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Manual campaign
Something new on the shelf
- You start it, with one tap
- Everyone who agreed receives it
How the message reaches your customer
The system picks on its own which channel reaches the customer.
- Google Wallet notificationShows up on the customer's lock screen if they saved the card.
- EmailStraight to their inbox, under your shop's name.
- SMSA short text message, straight to their phone.
Earn rules
Rules don't send anything: they decide what earns how many stamps or points.
- Stamps from 1 000 Ft No stamp below 1 000 Ft, so the bigger shop counts, not the single roll.
- Stamps for pastries only You tie the rule to a category: a pastry earns a stamp, a soft drink doesn't.
- Double stamps on Mondays A rule for the start of the week only, with double stamps, when fewer people come in.
- Launching a new bread A rule tied to one product, with a start and an end date: the new bread earns double stamps in its first week.
Launch your bakery's loyalty programme today
Two minutes to sign up, no card required.
How it works
Three steps, and the stamps start adding up
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Put up the QR code
The poster is made for you, rewards included. Print it and put it on the counter.
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The customer joins
They scan it, enter their e-mail address, and the card is on their phone. No app, no password.
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One tap at the counter
Staff scan the card with their own phone and add the stamp. No expensive hardware.
Doesn't scanning slow the queue down?
No. Staff scan the customer's QR code and the stamp is already there. With an NFC-capable Android phone, one tap is enough.
Can I give stamps for certain products only?
Yes. A stamp can be earned on every purchase, on one product or on a whole category, and you can also set a minimum amount below which no stamp is given.
How many stamps should a bakery card have?
Because people come to a bakery often, even a longer card fills up quickly: 8–12 stamps is a good starting point. You can change the card's length at any time.
What if a customer wants to join at the counter?
You can sign them up at the counter with an e-mail address. They get a confirmation e-mail, and stamps collect in the meantime; they can redeem once they've confirmed.
What does a customer have to give to join?
Just an e-mail address; nothing else is required. With a Google or Facebook account it's a single tap, and there's no code to type in either.
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